Everythingelse.blog — Media Kit 2025/26

■ ABOUT THE BLOG

Everythingelse.blog is a UK-based culture and lifestyle blog written by Martin Brophy. It covers a little bit of everything that matters — thoughtful takes on tech, pop culture, entertainment, creativity, and everyday life. From reviews and opinions to behind-the-scenes insights, the blog attracts readers who enjoy balanced, curious, and conversational writing.

“For readers who like reflection with a bit of personality — on everything else that makes life interesting.”

■ ABOUT THE AUTHOR

Martin Brophy is a UK-based blogger and writer who launched his first site, “Magic Seats”, to post reviews of illusion and magic shows (in 2020), before expanding into a broader lifestyle and commentary platform called everythingelse.blog (in 2023).  He has now published hundreds of posts across diverse topics — from tech, magic and health to travel and writing — treating his blog as a kind of personal magazine.  Outside of blogging, he works in roles spanning logistics, customer service, and IT, and he lives in the Midlands with his wife, daughter, and family cat. He enjoys writing and is also currently writing his first book.

■ AUDIENCE SNAPSHOT

• Monthly page views: 10,000+ milestone achieved in Sept 2025 (and growing)

• Average visit duration: 2–3 minutes

• Audience location: Primarily UK (86%), plus US (5%)

• Reader profile: Age 25–64, curious, media-aware, interested in tech, entertainment, magic, culture and lifestyle

■ SITE STATISTICS/MILESTONES

• Site launched in October 2023 and achieved its first 10k+ views in September 2025

• Stats compiled on 05/Oct/2025

Year	Sum of Annual Views
2025 YTD (at 05/10/2025)	55300
2024	10700
2023	940
Grand Total	66940

• Target of 70K views in 2025 and 120K views for 2026

• 245 annual visitors in 2023, 10.7K in 2024 and 33.7K YTD by October 2025

• 4.7K search engine referrals in 2024 and 38.7K YTD by October 2025

• 99% of search engine referrals are by Google

• 40% of website page views are for tech related review posts

• 1.1K followers on all social channels for everythingelse.blog and Magic Seats

• The everythingelse.blog and Magic Seats FaceBook pages attracted 16,550 views and 1,354 engagements in the last 90 days alone

• Growth in 2025 due to regular, varied and interesting blog posts picked up by search engines and a collaboration with Honest Mobile

• “Magic Seats” website content/brand and URL’s became a successful content stream within everythingelse.blog from the Summer of 2025

■ BRAND FIT

Everythingelse.blog works best with brands and campaigns that value authentic storytelling, curiosity, and creativity. Ideal fits include tech, media, entertainment, magic, lifestyle, and creative industries.

■ PARTNERSHIP OPPORTUNITIES

Everythingelse.blog is open to collaborations that fit naturally with the tone and topics of the site.

Available partnership types include:

Option	Description	Starting Rate
Sponsored Blog Post	A dedicated post written by Martin featuring your product, brand, or campaign	from £100
Brand Mention / Inclusion	A natural mention within a relevant themed post	from £25
Social Media Promotion	Brand mentions or link shares on social media channels	from £15
Product Review	Honest, detailed review of your product or service	Negotiable
Affiliate Partnership	Long-term link placement and tracking partnerships.	On request

*All collaborations will be clearly disclosed to maintain transparency and trust.*

■ VISUAL IDENTITY

• Logos and banners provided on request to partners.

• everythingelse.blog logo consistent since 2023 and Magic Seats since 2020

• Custom banners also considered and created for promotional purposes.

■ PREVIOUS & CURRENT TOPICS

• Modern TV and entertainment/magic

• Tech, music, creativity, and media

• Lifestyle and everyday reflections

• Thought pieces on culture and current events

• Popular posts examples are You Tube, Honest Mobile, SKY Stream, Culture Club

• Popular pages include Travel/Cruise page, Magic, Food and Health

“It’s where popular culture meets personal perspective.”

■ PREVIOUS COLLABORATIONS

• Worked with Honest Mobile and created a 30 second social media video

• Worked with “Neo Magic” with an agreement to promote/share content

• Media approaches by BBC1 for subject comment and referenced on air by BBC Scotland

■ CONTACT

• Martin Brophy — Writer & Editor

• http://www.everythingelse.blog

• email

• Visible on Facebook with pages for everythingelse.blog and Magic Seats content

■ WHY WORK WITH everythingelse.blog?

• Engaged, thoughtful UK audience

• Authentic voice with a personal tone

• Steady monthly growth and search visibility

• Professional and reliable communication

• Flexible, creative collaboration options

To discuss opportunities, please contact Martin here