Updated: Aug 11, 2024
Last year when I had the opportunity to interview Chris Dugdale, I became more aware of his work and many talents as not only a magician but an author, creator and motivational speaker. Many are aware of Chris due to appearances on TV such as Penn & Teller: Fool Us.
While famed for his TV and theatre work as a performer, he is also an accomplished businessman. This gives Chris a unique perspective and edge when writing as an author of a publication for those interested in performing magic.
His latest book “XYA” is a limited run with just 250 copies that were published to buy. A book that combines revealing the secrets of 25 amazing routines/effects, along with essays that impart Chris’ knowledge of relevant subject matter. Magical routines, best business practice, secrets, money making examples and stories.
The book is therefore best described as a hybrid of essays (providing advice) and many effects, which are documented in great detail. A lot of excellent business advice is packed into the pages that is useful in many aspects of life, which includes negotiating, presentation skills, knowing your value in the market and even conducting training. The information contained can only enhance your performance as an artist.
The book’s journey includes effects focusing on card magic, mentalism, coins and even a chop cup routine. The book often provides different variations to perform the effects in a number of ways. Each effect has a clear description, the method, supporting pictures/illustrations and access to a unique video portal.
Regardless of your experience or skill level, you will find all the content useful and you can use as much or little of this knowledge as you require on your own personal journey. As so much material is covered, the book often provides advice and suggestions, allowing the reader to then take on board what is useful to them and take responsibility for their own learning.
Chris states that the book “is designed for people who perform magic for real people”; inspiring readers to achieve their goals, make money and encourage thoughts that will touch the reader in ways that you don’t expect. The book encourages you to be yourself and realise that you are your greatest asset. Be unique, be yourself and find your own style. It’s about you and what you bring to the table. If not, you end up like everyone else. Be original.
“If you are doing the same material as everyone else, which we all do to a degree then make it yours. Try and own it. Put your own unique stamp on it from a presentational and personality driven perspective.”
